The new, next-gen TV standard is expected to be launched by individual TV stations beginning in 2020, concurrent with the anticipated introduction of consumer TVs equipped to receive the new standard.
At the 2018 NAB Show New York, executives from FOX Television Stations, NBC and Telemundo Owned Stations Group, Univision, TEGNA, Inc. (for Pearl TV), and Nexstar Media Group (for SpectrumCo) announced their collaborative effort and support for the introduction of ATSC 3.0. The announcement follows the initial success of the Phoenix Model Market pilot project that today includes English and Spanish-language television stations in Phoenix, the nation's 11th largest television market.
Participating broadcast groups represent an industry-wide effort for ATSC 3.0 deployment. The parties will continue to work collaboratively to determine how broadcasters can offer both ATSC 1.0 and ATSC 3.0, and significantly expand the availability and footprint of next-generation ATSC 3.0 broadcast TV technology for audiences. This new effort is not exclusive and will include other broadcasters with interests in next-gen TV services, including both other commercial and public TV broadcasters.
An expanded launch of ATSC 3.0 provides groundbreaking opportunities for TV broadcasters interested in offering new features and serving new markets. Deployment of ATSC 3.0 will provide information and entertainment to ATSC 3.0-capable television receivers, to automobiles, and to other digital and mobile consumer devices. The ATSC 3.0 next-generation broadcast TV standard brings over-the-air TV and broadband functionality together to give audiences substantially more content and choice.
“One big challenge was whether the big owners of valuable spectrum could work together, commit resources, and stick to the game plan. Done, done and done," said Jack Abernethy, Chief Executive Officer at FOX Television Stations.
“ATSC 3.0 is something that as an industry we have to do. The new standard will transform the way we deliver content to our audiences - including viewers who are consuming information in multiple languages and screens. ATSC 3.0 will also help us to better connect advertisers with the audiences they want to reach on any platform. We are pleased to be working with Pearl TV and our broadcast partners to ensure the new technology is set in place for both viewers and broadcasters when we are ready to roll-out the new standard,” said Valari Staab, President, NBC Universal Owned Television Stations.
Magid’s research shows 42% of those interested in ATSC 3.0 say they anticipate buying a new TV to enable and enjoy next-gen TV services. Overwhelmingly, 96% of the Core Target (those who rated the concept Very Appealing and Very Likely to use next-gen TV) said they were likely to buy a new TV set to experience next-gen TV.
More details contact sales:
Regional Sales Manager
DIBSYS Technologies Co., Ltd
Tel: +86-571-87068982 Fax: +86-571-89714580
Mobile: +86 15356661487 What's App: +86 15356661487 Skype: dibsys0801